Kallistyles Sewing Lab — Media Kit

Updated October 2026

Beginner sewing, taught at the machine. In-person classes for ages 7+ in Sherwood Park, Alberta, plus a global online community learning to sew from scratch.

At the machine, training students.

I teach beginners how to overcome the fear of starting — then I give them the projects, tools, and confidence to keep going. My content lives where my students do: at the sewing machine, mid-lesson, solving the exact problem a first-time sewist is stuck on.

“I hope somewhere right now, a beginner is watching my videos and thinking, I can do this too.”

Audience

• Instagram: @kallistyles_sewinglab — 3,104 followers
• Facebook: 3,000+ followers
• TikTok: 1,000+ followers
• 7,100+ followers across platforms

Reach — last 30 days, Instagram (checked October 27, 2026)

• 81,603 accounts reached
• 158,655 views
• 8,599 accounts engaged
• 1,497 profile visits
• 218 bio-link taps
• 92% of views from non-followers — a discovery audience, not just existing followers

Who you reach

Global beginners in the US, Nigeria, the UK, and Canada, mostly ages 25–44 — women discovering sewing, returning after years away, and mums sewing for family. Locally, Sherwood Park and Edmonton families enrolling in person and buying machines, fabric bundles, and class supplies.

These are first-purchase buyers, actively asking what machine to buy, what tools matter, and what to sew first.

What I teach

• Sew From Scratch — beginner education, twice weekly
• Tools and machines, honestly explained — what to buy first, what to skip, and why a good machine matters
• Quick-win projects and free patterns — scrunchie, envelope pillow, lined tote, lounge shorts, and the Boxed Zipper Pouch
• In-studio classes Wed–Fri, two evening slots, ages 7+, starting with a free trial class

Ways we can collaborate

• Sponsored tutorial or Reel — your tool, fabric, or notion taught in a real beginner lesson
• Honest product test — I sew with it on camera and share what a beginner needs to know
• UGC video for your channels — teacher-led clips you can reuse on your own feed and ads
• Gifted product + tutorial reel — for a product I would teach with anyway
• Class kit sponsorship — supply thread, fabric, or notions for a trial class or Sew From Scratch episode, shown in real use
• In-studio demo / workshop — put your product in students’ hands in Sherwood Park
• Giveaway and discount code — a trackable offer for followers and enrolled students
• Affiliate / discount code — available as an add-on to a paid post
• Ambassador — 3 months, one post a month plus stories, once we know we work well together

Rate card — starting rates, CAD

• Instagram reel tutorial: $250 – $400
• Instagram carousel + caption: $150 – $250
• Story set (3 frames): $75 – $125
• TikTok video: $200 – $300
• UGC video for your channels: $250 – $350
• Cross-post to Facebook: add $50 – $75

Final price depends on deliverables, usage, and timeline — this card is the starting point.

Good to know

• Paid ads / whitelisting use: adds 50% for 3 months
• Exclusivity in a category: adds 25–30%, for 30–90 days
• 50% upfront for new brands
• One approval round included; rush turnaround and extra revisions are quoted as an add-on
• Every paid post uses the paid partnership label and #ad — it protects both of us and builds trust with beginners
• Please ship product to Sherwood Park, AB

Ready to start?

Tell me the product, the format you want, and your deadline. I will confirm fit, price, and timeline before anything is booked — no long contract needed for a first post.

DM @kallistyles_sewinglab or via kallistyles.ca